Fresh Meal Plan, a Blue Apron subscription competitor that delivers meals to your door, had been growing due to a recent digital web and snail mail marketing campaign. However, the website was disconnected from the sales team in that all leads, inquiries and orders were simply being stored in a database connected to the website. The sales team had to login to the website administration daily to see if any orders had been placed, or if any leads or inquiries had to be tended to.


As a result of the recent growth, Fresh Meal Plan expanded their sales team and implemented a Salesforce CRM solution to better track and manage their sales and fulfillment processes. This meant that Salesforce would be used to store everything involving meal plans, pricing, past and current customers, leads, inquiries, and anything else relevant to the sales process. More

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