Industrial Safety Gear

Industrial Safety Gear supplies quality PPE and safety products direct to consumers, government agencies, and businesses.

Industrial Safety Gear

Industrial Safety Gear
Industrial Safety Gear

About Industrial Safety Gear (ISG) has been supplying personal protective equipment to individuals, businesses, and government agencies since 2002. The company prides itself on providing the best value for protective equipment and construction supplies, while maintaining a top-notch pre-and after-sales service.

As an e-commerce business, they wanted to increase their organic search engine traffic by raising their search engine rankings. They also felt they could improve their product page categories to make them more user and search engine-friendly. They expected this would significantly increase activity on their website and improve conversion rates.

Technology Used

Google Analytics
Google Search Console
Google Keyword Planner

The Challenge

The challenge was to increase organic search traffic. This meant that product detail pages and other landing pages had to be optimized for localized and long-tail keywords. This presented complex optimization challenges.

Sigma Solve Approach

Sigma Solve began by analyzing ISG’s website structure and building a sitemap. Using Google Search Console, Bing Webmaster Tools, and Google Analytics, we performed on-page and off-page SEO analysis. Through competitor research, we also reverse-engineered their competitors’ strategies.

We used industry-leading keyword research tools to uncover profitable long-tail and localized keywords for ISG’s website. We placed these keywords strategically inside product detail pages, page titles, and meta descriptions. With strong meta descriptions and titles, product pages were quickly indexed by the search engines.

As a final step, our SEO experts submitted ISG’s website to reputable business directories and carried out organic back-linking and other SEO campaigns. We continuously monitor ISG’s website using Google Analytics. ISG’s website is showing a steady improvement in organic rankings and conversions.

Tools Used



Our Search Results

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