About Industrial Safety Gear
IndustrialSafetyGear.com (ISG) has been supplying personal protective equipment to individuals, businesses, and government agencies since 2002. The company prides itself on providing the best value for protective equipment and construction supplies, while maintaining a top-notch pre-and after-sales service.
As an e-commerce business, they wanted to increase their organic search engine traffic by raising their search engine rankings. They also felt they could improve their product page categories to make them more user and search engine-friendly. They expected this would significantly increase activity on their website and improve conversion rates.
The challenge was to increase organic search traffic. This meant that product detail pages and other landing pages had to be optimized for localized and long-tail keywords. This presented complex optimization challenges.