About Tube Tape
Tube Tape was invented for an art teacher, then tested and perfected in body shops like yours. When public school art teacher Denise Moore’s fingers started aching from making hundreds of masking-tape loops for hanging students’ artwork on the walls, her inventor husband Leo came up with a way to form the tape into tubes. One day, a friend who owned a car painting business saw Leo making the tape in his shop and exclaimed, “I’ve been looking everywhere for something like this. It would be great for masking cars!” In 2015, after years of experimentation with diameters, tapes (ending in the choice of 3M™ High Performance Green Masking Tape 401+), the foam core, and how to package very sticky tape without release paper, Tube Tape was born. Body shop painters throughout the Richmond area tested it every step of the way, and their opinions and feedback helped us turn Tube Tape into a product that body shops like into one they need – one that they reported saves 15, 20, maybe even 30 minutes of masking time per car, with excellent paint finishes.
Tube Tape has built an amazing, practical product, but it needed a strategy to make the most of its advertising money in order to attract the right customers. Their competition, on the other hand, routinely outranked them in both paid and organic searches. The company began an SEO strategy, but had difficulty using keywords naturally and determining the most successful terms for promoting their product. Tube Tape enlisted the assistance of Sigma Solve to help them resolve their complicated technological issues and naturally improve their ranking.
The objectives Were:
Sigma Solve Approach
To bring search engine visibility, we studied Tube Tape’s website and built a sitemap. Once the sitemap was ready to go, we worked on optimizing an organic search strategy for the company.
Keyword Research: We identified the strategies used by their competitors through hours of research. Once we had a finger on the pulse of the industry, we turned toward figuring out the best keywords for Tube Tape. We identified the most prospective keywords that would bring customers to Tube Tape’s website. Then we naturally wove the keywords into the website, title, meta descriptions, and content. Tube Tape’s website was infinitely more recognizable to search engines with strong meta titles and descriptions for quick indexing of the site pages.
Optimizing Local Landing Pages: We quickly realized that optimizing their local landing pages was imperative to generate results from local searches. We worked to include localized keywords naturally, so their content didn’t feel disjointed.
Getting Tube Tape Listed: Our SEO experts submitted the website to reputed business listing websites and promoted Tube Tape’s services through various organic SEO activities.
Analyzing Results: Our team monitored the website’s progress through Google analytics and steadily improved its ranking.