Search Engine Optimization

Increase your platform’s accessibility, attract more and better consumers, increase client trust, and eventually increase your business.

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Search Engine Optimization

Search Solutions That Focus On Local And Niche SEO

Our custom web development company specializes in providing custom search solutions that focus on local and niche SEO with Dedicated support teams for each client.

We work closely with our clients to understand their challenges and goals. We have a team of experts who helps in developing effective search strategies, designed to increase profits and strategically expand online presence.

Having a strong SEO strategy helps your business get higher visibility, new and better customers coming to your site, more trust from your customers, and ultimately more business.

We Specialize In

SEO

What Is SEO?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic.

Getting Indexed

The leading search engines, such as Google, Bing, and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links. Yahoo! formerly operated a paid submission service that guaranteed to crawl for a cost per click. This was discontinued in 2009.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.

Increasing Prominence

A variety of methods can increase the prominence of a webpage within the search results. Cross-linking between pages of the same website to provide more links to the most important pages may improve its visibility. Writing content that includes frequently searched keyword phrases, so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page’s metadata, including the title tag and meta description, will tend to improve the relevancy of a site’s search listings, thus increasing traffic. URL normalization of web pages accessible via multiple URLs, using the canonical link element or via 301 redirects can help make sure links to different versions of the URL all count towards the page’s link popularity score.

Feeling tempted to leverage from our professional SEO services? Share requirements now or drop us an email to start working on your project.

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Sigma Solve has a professional SEO team, that are being able to discover and target intent-driven keywords means gaining traffic specifically for people who know what they want and are ready to buy. We not only help your business rank higher but also suggest optimization points in order to improve conversion rate. From reducing bounce rate to increasing new users percentage, we have got all covered in On-Page and Off-Page SEO. Looking for a SEO team? Contact us today to start optimizing your website.

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