Spurring Electronics Sales with a Custom Magento eCommerce Platform

Home Success Stories Spurring Electronics Sales with a Custom Magento eCommerce Platform

Customer Background

A leading player in global electronics manufacturing, celebrated for its innovative strides in consumer electronics, gaming, music, and entertainment technology, aimed to broaden its digital commerce presence in the Middle East. To fuel regional growth, the company set its sights on launching a powerful eCommerce platform for its main dealer in Saudi Arabia, with a focus on both the UAE and KSA markets, catering to B2C and B2B customers alike.  

Navigating culturally diverse and compliance-sensitive areas, the brand needed a scalable, multilingual, and regulation-compliant eCommerce solution that aligned with its global UI/UX standards.

Industry

Manufacturing

The Challenges

Creating a unified eCommerce platform for the UAE and KSA markets came with a host of business and technical hurdles:  

  • The necessity for a single eCommerce platform that accommodates both B2C and B2B sales models  
  • Complex regional compliance requirements that differ from those in the US and European markets  
  • Cultural and localization variances across KSA, UAE, and surrounding regions  
  • Difficulties in aligning stakeholders around the adoption of large-scale digital sales  
  • The need to support various regional payment gateways, including Apple Pay and AliPay  
  • Integration of localized loyalty programs like Meza Rewards, Tamara, and Qitaf  
  • Compliance with UAE-specific financial regulations and financing options  
  • A demand for a more tailored purchasing experience for users in the Middle East  

The Solutions

Sigma Solve crafted and delivered a custom, headless Magento 2 eCommerce platform designed for regional scalability, compliance, and top-notch performance.  

Key elements of the solution included:  

  • Utilizing Magento 2 as a strong and cost-effective commerce backbone  
  • Implementing a headless architecture for flexibility across devices and markets  
  • Conducting on-site discovery to grasp localization, compliance, and UX expectations  
  • UI/UX design that aligns with global brand standards while catering to regional preferences  
  • Multilingual and multi-currency support to enhance user experience across different markets  
  • Integrating Apple Pay, AliPay, and other local payment gateways
  • Custom loyalty program setups that align with Meza Rewards, Tamara, and Qitaf
  • Creating region-specific bundle ordering options for local sub-dealers
  • Front-end development using React.js and Node.js to boost performance and security
  • Smooth backend integrations with SAP, ERP systems, and Freshworks CRM

The Outcomes

The launch of the new eCommerce platform made an immediate and noticeable impact on the business:

Established a robust digital commerce presence in the UAE and KSA markets

Opened up a new, scalable online revenue stream for regional dealers

Achieved a 30% increase in business volume in the UAE

Saw a 40% rise in website traffic thanks to an enhanced user experience

Boosted marketing campaign performance by 12% through improved digital engagement

Increased dealer satisfaction by streamlining ordering and business operations

Maintained full compliance with regional regulations while ensuring brand consistency

Client Testimonial

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Sigma Solve Inc. has been the go-to company for our IT consulting projects. They have consistently delivered enterprise software solutions exceeding our clients' expectations while working within tight schedules and budgets. I highly recommend them.

Jeff Hillier

Affordable projects are completed on time as promised, always! Friendly, excellent communication. They have the best Project Manager and technology strategists. I have worked with Sigma Solve Inc. on many projects for years, and they never failed me. I will continue to work with them.

Andy Narendra

Sigma Solve Inc. is the best web development company I have ever worked with. They are highly responsive, and what is equally important is they care very much about the quality of their work. I highly recommend them.

Tim Krejdovsky