Lark & Berry
Lark & Berry is a fine jewelry brand that marries the beauty of traditional craftsmanship with the cutting-edge tech of creating diamonds. The brand designs timeless, yet cool collections inspired by nature and the art of the world around us.
About Lark & Berry
Lark & Berry is a fine jewelry brand that marries the beauty of traditional craftsmanship with the cutting-edge tech of creating diamonds. The brand designs timeless, yet cool collections inspired by nature and the art of the world around us.
As a sustainability-driven pioneer since its launch in 2018, Lark & Berry has never used mined diamonds. Instead, it cultures all its gemstones to ensure the earth remains untouched and unharmed. These stones are then set on meticulously crafted gold and platinum.
Due to its innovation-oriented mindset and playful designs, Lark & Berry has become a brand loved by its cherished customers, press, and celebrities.
Challenges
The Lark & Berry website, which utilizes Shopify, does not enable personalization on the checkout page. When users browse on the website, users can change the product price to their currency. However, the store’s default currency shows up during check-out orders.
Using a multi-currency plugin through the Shopify platform wherein each currency has its own checkout page leads to the loss of google analytics tracking of their eCommerce interactions.
Also, the website needed other customizations that are not possible in Shopify.
Sigma Solve Approach
By migrating the website from Shopify to Magento, Sigma Solve resolved all of these deficiencies of the Shopify platform. Sigma Solve carefully and with precision also delved into tackling and resolving issues relating to the data migration tool. There were many problems with data migration, which had to be quickly solved in order to keep the live conversion rate. The Shopify to Magento migration included a full transfer of data, including products, customer information, order information, and content.
Sigma Solve began the process by evaluating the migration requirements and examining the Shopify store to determine the next steps. All functions of the Shopify store were replicated to mirror the existing functionality on the new platform. As part of the testing process, every feature was tested to ensure smooth operational performance. Sigma Solve made sure everything was working properly with the help of the e-commerce quality assurance team. Sigma Solve was also able to successfully migrate and adapt the design to Magento and develop some new parts of the design theme according to the branding of Lark & Berry.
Results
- With the knowledge and guidance of the Sigma Solve team, Lark & Berry was able to build and fully implement an optimized online store within the required timeframe. The Sigma Solve team consists of highly skilled experts who have a deep knowledge of eCommerce and Shopping Cart Data Migration, and they were at the forefront of ensuring the data migration occurred without any glitch.
- It is now possible for Lark & Berry to offer its customers a better e-commerce experience by integrating a multicurrency plugin and simplifying the checkout process. The solution not only streamlined the conversions by preserving their SEO performance but also kept the store active during migration, ensuring no business was lost. They are well-positioned to continue growing and evolving in order to better serve the needs of their growing customer base. With our world-class managed services, we were able to support the implementation and application of extremely simple but powerful features, eliminating the need for cumbersome solutions.
Technology Used
